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Through its Web Accessibility Initiative (WAI), the World Wide Web Consortium is promoting a greater degree of Web access for people with disabilities. This site has achieved Level A compliance with the WAI's accessibility guidelines -- meaning that all priority 1 checkpoints were adhered to in its construction. We have also employed the following strategies :

1. To help support this effort, the Jiffy Trucks website was constructed to comply with the accessibility guidelines developed through the WAI.

2. The Plain English Campaign is our style model. It is difficult to write clear, concise, dyslexia friendly text and to unlearn the obscurantist academic style that may confuse some visitors. PEC's free guides are excellent, particularly the first one on How to write in plain English.

3. We maintain 'live-text' links throughout every page of the website, this is so that screen-reading software can work to its full potential. Where we do not have 'live-text' links there will be a link to to 'site-map' which contains a full 'live-text' list of links for all of the pages within the website.

4. Every page on our site contains the following Meta <Head> tags within it's HTML coding to enable complete Search Engine indexing :

<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">
< html><head>
< meta name="title" content="Jiffy Trucks" />
< meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
< meta name="description" content="Jiffy Trucks specialise in the manufacture of purpose designed catering vehicles. We have been building these for over 30 years at our factories in West Yorkshire. As the UK’s leading manufacture of mobile delivery vehicles for hot & cold food, Jiffy are committed to continuous improvement, product development and customer satisfaction." />
< metan ame="keywords" content="catering,trucks,vans,mobile,service,food,drink,drinks,beverage,beverages,hot,cold" />
< meta name="language" content="English" />
< meta name="author" content="Jiffy Trucks 2005" />
< meta name="copyright" content="Jiffy Trucks 2005" />
< meta name="reply-to" content="info@jiffytrucks.co.uk" />
< meta name="document-classification" content="Food and Beverage" />
< meta name="document-type" content="Public" />
< meta name="document-rating" content="Safe for Kids" />
< meta name="document-distribution" content="Global" />
< meta http-equiv="Content-Language" content="EN-GB" />
< link href="jiffy.css" rel="stylesheet" type="text/css">

5. We have made use of the following features and techniques to ensure that our website is accessible :

On each page we provide a means for the user to bypass the main navigation and skip straight to the page content.
We specify the main language used on every web page within the HTML code.
We clearly identify changes in the natural language of a document's text and any text equivalents.
We use the clearest and simplest language appropriate for the site's content.
We provide a text equivalent for every non-text element.
We ensure that foreground and background colour combinations provide sufficient contrast.
We avoid the use of images of text wherever possible, and provide equivalent text links for links which consist of images.
For data tables, we identify row and column headers.
We use relative rather than absolute units in markup language attribute values and style sheet property values and ensure that the information can still be accessed if the user changes the font size.
We use header elements to convey document structure.
We mark up list items correctly.
We ensure that any tables used for layout make sense when linearised (For example, when read by screen readers).
If a table is used for layout, we do not use any structural markup for the purpose of visual formatting.
We organize documents so they may be read without style sheets and ensure that information can still be accessed if the user changes the text and background colours.
We ensure that equivalents for dynamic content are updated when the dynamic content changes.
When providing information in PDF format, we provide the same information in an alternative, accessible format (e.g. HTML or text) and/or provide links to the Access Adobe website.
We avoid causing the screen to flicker and prevent content from blinking.
We do not create periodically auto-refreshing pages.
We do not cause pop-ups or other windows to appear, and do not change the current window, without informing the user.
We clearly identify the target of each link.

6. We also implement the Web Content Accessibility Guidelines [1.0] that are available to read here. These guidelines explain how to make Web content accessible to people with disabilities. The guidelines are intended for all Web content developers (page authors and site designers) and for developers of authoring tools. The primary goal of these guidelines is to promote accessibility. However, following them will also make Web content more available to all users, whatever user agent they are using (e.g., desktop browser, voice browser, mobile phone, automobile-based personal computer, etc.) or constraints they may be operating under (e.g., noisy surroundings, under- or over-illuminated rooms, in a hands-free environment, etc.). Following these guidelines will also help people find information on the Web more quickly. These guidelines do not discourage content developers from using images, video, etc., but rather explain how to make multimedia content more accessible to a wide audience.

If you have any concerns over our Accessibility guidelines or website design we would welcome your feedback. Email us at info@jiffytrucks.co.uk with your comments, or use our contacts page here.

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